Artificial Intelligence, Human Insight
Butterfly is a data management consultancy based in Wales, helping organisations transform their data into actionable intelligence, by:
- Adopting information management best practice
- Identifying hidden value and insights within data
- Enabling optimal decision making based on all the information available
- Holding decisions accountable to their expected impacts and benefits
We believe that the proper use of data allows people to make informed and accountable decisions, leading to a fairer world and a brighter future for all.
Our values underpin how we work with our clients:
Integrity, Honesty and Fairness
We won’t sugarcoat, up-sell, or over-promise. We simply do the best with what we have, providing our clients with realistic expectations and tailored solutions which serve their needs.
Quality & Mastery with Technology
We blend cutting-edge technologies with tried-and-tested methods to develop human-led artificial intelligence, by investing in passionate, talented individuals who take great pride in what they do.
Privacy, Transparency and Inclusion
Privacy is the sanctuary necessary for trust and respect, without which success is meaningless. We strive to make our industry more reflective and inclusive of the society that we serve.
Sara founded Butterfly Data back in 2003 shortly after graduating from Oxford University with a Masters in Physics, where she discovered joy in working with large datasets.
In her spare time Sara learns Japanese, plays the piano, raises children, builds houses, and somehow also manages to do a lot of reading. We believe she has secretly discovered the ability to stretch time.
Wayne is a computer scientist with 15+ years working in financial risk management. Unfortunately, that damage is permanent and he is now focused on projects that fulfill his passion for making a positive change in the world.
Rob is our project manager and business analyst, responsible for coordinating our efforts, ensuring high standards, and keeping us focused.
Rob is a qualified computer scientist and architect, responsible for our IT systems and processes.
Linda runs our back office, handling all our accounting and legal affairs. If an invoice is overdue, a time-sheet incomplete, or an expense receipt misplaced, we are certain to know about it!