Economic equality

Spreading financial empowerment

Economic equality is important to us at Butterfly Data. Certified as B Corp, we’re committed to fair pay, inclusive career development, and creating opportunities that allow everyone, regardless of background, to thrive and reach their full potential with the right environment for growth.

Pledge 1%

Giving back with purpose

We believe in the power of giving back. As part of our commitment to social responsibility, we have joined Pledge 1%, dedicating one percent of our profit to charitable causes. This initiative reflects our dedication to making a positive impact beyond our business operations. Most recently, we have supported local pupils and STEM initiatives such as Magic Breakfast, The Learning Partnership, and the 2B Enterprising 'Bumbles of Honeywood' programme.

Pledge 1% logo with stylized letter P in white on black background.
Living wage accredited

Fair pay for a fair future

We are proud to be accredited by the Living Wage Foundation, demonstrating our commitment to paying all employees a wage that reflects the real cost of living. This isn’t just about meeting a standard, it’s about valuing our people. By ensuring fair pay, we support our team’s wellbeing, promote economic equality, and help to build a more rewarding and inclusive future for everyone.

a colorful circles with a check mark
Career progression

Equality through growth and opportunity

We ensure that all employees have access to fair compensation and opportunities for professional growth. We believe that financial stability is the foundation for personal and professional development, and we provide fair wages, benefits, and pathways for advancement through promotion. Through initiatives like the Butterfly Academy and our mentorship programs, we help employees develop their skills and progress in their careers, fostering a supportive environment where everyone can thrive and contribute to our collective success.

a woman sitting at a table with a laptop
Butterfly blog

What’s the latest in data-driven intelligence?

Butterfly Data services are now available to call-off by public sector buyers, via the Digital Marketplace under the new G-Cloud 15 framework listing. Our 23 G-Cloud services span four areas of capability - data foundations, cloud and platform engineering, data quality and integration, and analytics and AI - and can be found under Lot 3. These have all been reviewed and revised from our G-Cloud 14 listings to simplify down-selection for current and prospective clients wishing to use the framework.

Use the links below to view any of our services on the G-Cloud 15 Digital Marketplace:

Foundations

Know where you stand with your data and stay compliant.

●      End-to-End Data Management Solutions

●      Data Capability and Maturity Assessment

●      Data Governance and Compliance Frameworks

●      Data Privacy and Protection

Data quality and integration

Data that is clean and is ready to be trusted.

●      Data Integration and Interoperability Services

●      Data Quality Management and Assurance

●      Data Transformation, Enrichment and Modernisation

●      Synthetic Data Services

●     SAS Viya Data Preparation and Data Quality

Cloud and platform engineering

De-risked, multi-cloud migration and platform delivery built for public sector constraints.

●     Cloud Strategy, Migration and Optimisation

●     Cloud Migration - Enterprise Workload Migration to GCP

●      Cloud Migration - Enterprise Workload Migration to Microsoft Azure

●      Cloud Migration - Enterprise Workload Migration to Amazon Web Services (AWS)

●      Multi-Cloud Data Platform Engineering and Architecture Design

●      Legacy System Migration

●      Data Platform Modernisation

●      Informatica Cloud Integration

●      SAS Cloud Deployment

●      SAS Legacy Services

●      Snowflake Set-Up, Optimisation and Support

Analytics, AI and intelligence

From dashboards to decision intelligence including sector-specific capability like SAS LEI for policing.

●      Data Analytics, Visualisation and Insights

●      Data Science – Advanced Analytics and AI

●      SAS Law Enforcement Intelligence (LEI) for Policing

G-Cloud 15 joins a growing list of UK public sector frameworks which Butterfly Data has been awarded on. Earlier this year, we were also named as a supplier on Digital Outcomes and Specialists 7 (DOS 7). Click here to find the full list of frameworks our services are available through.

Ready to talk before you down-select? Get in touch with us.

Butterfly Data's principal IT consultant, Henry Newman-Burke, and data scientist, Maja Strawinska will be presenting at the Public Sector Connect Data and AI Summit 2026, sharing expert insight on governing data migration across large-scale public sector programmes.

No surprises on moving day: Governing data migration at scale

In their session, “No surprises on moving day: Governing data migration at scale,” Henry and Maja use the familiar analogy of moving house to explore how organisations can successfully manage complex data migrations - particularly when upgrading to smarter, AI-enabled platforms.

Just like a house move, successful migration requires:

  • Clear planning and decision-making
  • Knowing what data to keep and what to retire
  • Accurate labelling through strong metadata and classification
  • Solid foundations for future AI capabilities
  • Robust governance to prevent disruption

For public sector organisations modernising legacy systems, the risks of poor migration are significant, from compliance issues to service disruption. Strong governance ensures data is not only moved safely, but structured and prepared to power the next generation of digital services.

Supporting AI-ready public services

Together, Henry and Maja will highlight how governance-led data migration reduces risk, protects compliance and enables trustworthy AI adoption across government.

The Public Sector Connect Data and AI Summit 2026 brings together leaders shaping the future of public services. Butterfly Data’s session will provide practical insight for those planning cloud transitions, system upgrades or AI implementation to ensure there are truly no surprises on moving day.

Butterfly Data has been awarded a place on the Government Commercial Agency's (GCA) G-Cloud 15 framework as part of Lot 3 (Cloud Support), giving public sector buyers a compliant route to procure our data strategy, cloud migration, integration and analytics services through the Digital Marketplace.

G-Cloud 15 is the UK government's flagship cloud procurement framework, expected to facilitate billions of pounds in public sector cloud and data spend over its term. Butterfly Data’s inclusion on the framework means public bodies across central government, local government, policing and health can now call off its full range of 16 services.

Which Butterfly Data services will be available via the G-Cloud 15 framework?

The data services available on the G-Cloud 15 framework span the entire data lifecycle, including data maturity assessment, governance, cloud migration, platform engineering, integration, and advanced analytics and AI.

Among the broad offerings are also specialist services such as SAS Law Enforcement Intelligence (LEI) for Policing, which aims to help police forces turn disparate intelligence data into actionable, governed insight.

Butterfly Data’s services can be grouped into four main areas: data foundations (maturity assessment, governance, and privacy); cloud and platform engineering (migration, architecture, Snowflake, and SAS); integration and quality (Informatica, data quality and modernisation); and analytics and AI (visualisation, data science and SAS LEI).

Why does Butterfly Data stand out among G-Cloud 15 Lot 3 suppliers?

Public sector buyers evaluating Lot 3 suppliers tend to weigh three things: can this supplier be trusted with sensitive data, can they deliver without the overhead of a large prime and can they prove it. We believe we answer all three.

  1. Trust, built to last. Handling citizen or national security data isn't something to take on faith — Butterfly Data holds security clearance as standard. That sits alongside B-Corp certification, employee ownership and more than 20 years industry experience.
  2. Prime-level capability, without prime-level overhead. Large prime contractors bring scale, but also cost and process that many departments are actively trying to move away from. Butterfly Data is built to be leaner and faster to mobilise, which is exactly the alternative departments are asking for when they talk about reducing reliance on a small pool of large suppliers.
  3. A delivery record you can check. Our case studies set out what we've actually delivered in government and the wider public sector.

Public sector buyers will find links to each of our service listings here once the Digital Marketplace listing goes live – check back soon, or get in touch directly in the meantime.

Discover which other
GCA and specialist frameworks Butterfly Data has been awarded a place on.

Ready to transform your data?

Book your free discovery call and find out how our bespoke data services and solutions could help you uncover untapped potential and maximise ROI.